About Us

Undercurrent: 'a hidden opinion, feeling, or tendency often contrary to the one publicly shown' or 'a current of water below the surface and moving in a different direction from any surface current'

The Undercurrent was born from a desire to flaunt the Gold Coast through the eyes of locals. Featuring only local Gold Coast artists who share in a passion for this city’s unique culture, and offer them the opportunity to create projects on their home turf. The Undercurrent’s name is two-fold; a nod to our thriving surf culture and unveiling a side of the Gold Coast that may not be common knowledge, but definitely should be. Share your pride in this city by purchasing one of these unique t-shirts.

Press: Inside Gold Coast, Gold Coast Bulletin, 7 News Gold Coast, The Village Markets, More Gold CoastBlank GC, The Four Two Society, Rarlo MagazineQT Gold Coast and The Weekend Edition.

Supporting Local

Surf Life Saving Queensland

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In supporting The Undercurrent by purchasing a shirt, you are also supporting Surf Life Saving Queensland (SLSQ). $2 from every shirt sold is donated to this volunteer-based community service organisation. From humble beginnings when the first recorded rescue on a Queensland beach was made in 1909, SLSQ is now an efficient and vibrant organisation servicing 30,500 members. SLSQ is built on a fundamental principle: to save lives. The Undercurrent is happy to support them in this mission. Don’t forget, to please always swim between the flags.