About Us

Undercurrent: 'a hidden opinion, feeling, or tendency often contrary to the one publicly shown' or 'a current of water below the surface and moving in a different direction from any surface current'

The Undercurrent was born from a desire to flaunt the Gold Coast through the eyes of locals. Featuring only local Gold Coast artists who share in a passion for this city’s unique culture, and offer them the opportunity to create projects on their home turf. The Undercurrent’s name is two-fold; a nod to our thriving surf culture and unveiling a side of the Gold Coast that may not be common knowledge, but definitely should be. Share your pride in this city by purchasing one of these unique t-shirts.

Press: Inside Gold Coast, Gold Coast Bulletin, The Village Markets, More Gold CoastBlank GC, The Four Two Society,  QT Gold Coast and The Weekend Edition.

Supporting Local

Surf Life Saving Queensland

Donate now

In supporting The Undercurrent by purchasing a shirt, you are also supporting Surf Life Saving Queensland (SLSQ). $2 from every shirt sold is donated to this volunteer-based community service organisation. From humble beginnings when the first recorded rescue on a Queensland beach was made in 1909, SLSQ is now an efficient and vibrant organisation servicing 30,500 members. SLSQ is built on a fundamental principle: to save lives. The Undercurrent is happy to support them in this mission. Don’t forget, to please always swim between the flags.